Loeft Fitness

Loeft Fitness is a strength equipment brand focused primarily on barbells, free weights, and fundamental strength-training gear for lifters and athletes building home gyms or training spaces. Their online shop features a wide selection of Olympic, powerlifting, specialty, and weightlifting barbells, along with plates, dumbbells, squat stands, rigs, and rack accessories, offering options for a range of strength disciplines from powerlifting to Olympic lifting and general strength work.