American Barbell

A U.S.-based strength equipment manufacturer and performance brand that designs and produces premium barbells, plates, rigs, racks, and strength training accessories for athletes, gyms, and training facilities around the world. Founded with a focus on quality, innovation, and performance, American Barbell crafts equipment that meets the demands of powerlifting, Olympic lifting, functional fitness, and elite strength training, using precise engineering and durable materials to ensure reliability and longevity. Known for its American-made pride and attention to detail, the brand supports serious lifters and fitness communities by delivering gear that enhances performance, safety, and training results across all levels of strength sport.